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大师观点希望本栏目不仅是沟通的载体,更能成为沟通的桥梁,甚至是沟通的平台,让更多中西方的广告大师在这个平台上亮相。本栏目着重于介绍西方广告研究的前沿学者和广告专家们的最新研究成果和实践总结,让中国的广告人能及时地了解世界广告的动态。为体现国际视野,本栏目特邀美国密苏里大学教授,曾获得“美国互联网广告研究第一人”的罗杰斯教授担任顾问。栏目特邀主持:薛敏芝栏目特邀顾问:罗杰斯·雪莉(Prof.Shelly Rodgers)
Master point of view hope that this section is not only a carrier of communication, but also can become a bridge of communication, or even a platform for communication, so that more advertisers in the West in this platform debut. This column focuses on the latest research findings and practical summary of the leading scholars and advertising experts in Western advertising research so that Chinese advertisers can keep abreast of developments in the world of advertising. In order to reflect the international perspective, this section specially invited professors from the University of Missouri, USA, who have been awarded the title of “The First Person in Internet Advertising Research in the United States” as a consultant. Column invited host: Xue Minzuo column invited consultant: Rogers Shirley (Prof.Shelly Rodgers)