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发展名牌:拓展国有企业新的增长点□王青逯当代国际市场的竞争已由价格为中心的低层次竞争转变为以质量为中心的高层次竞争,知名品牌日益成为一个国家产品打开别国市场大门的敲门砖和守住自己市场的“护身符”。对我国国有企业来说,进一步抓紧实施名牌产品战略,不失为...
Developing Famous Brands: Expanding New Growth Points for State-Owned Enterprises □ Wang Qingyan The competition in the contemporary international market has changed from low-price competition centered on the basis of quality to high-level competition centered on quality. Well-known brands have increasingly become a national product to open up another country’s market. The door to the door and the “talisman” to hold their own market. For China’s state-owned enterprises, further stepping up the implementation of brand-name product strategy, it is regarded as ...