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广东格兰仕企业(集团)公司是自前世界上微波炉产销规模最大的企业之一。他们从企业自身因素出发,首创了一系列的具行业领先水平和超前意识的管理模式: 1.形象营销管理模式:“努力,让顾客感动”,就是格兰仕的人格。例如:在售后服务工作上制定了“三大纪律、八项注意”
Guangdong Galanz Enterprise (Group) Co., Ltd. is one of the largest companies in microwave oven production and sales in the world. Starting from the company’s own factors, they pioneered a series of management models with industry-leading standards and advance awareness: The image marketing management model: “Efforts to move customers” is Galanz’s personality. For example: “Three disciplines and eight items of attention” were formulated in the after-sale service work.