中国电视产业已经形成并日益发展这一事实，正在成为业界内外普遍关注的热点。一般来说，人们把中国电视传媒产业发展的起点，定格于１９７９年年初。当年的１月１５日，上海电视台成立广告业务科；２８日又播出了中国广告市场在２０世纪５０年代逐渐消失之后的第一条商业广告? The fact that the Chinese television industry has been formed and is growing day by day is becoming a hot spot of widespread concern inside and outside the industry. In general, people set the starting point for the development of China’s television media industry in early 1979. On January 15 of that year, Shanghai Television set up the Advertising Business Section. On the 28th, the first commercial advertisement after the disappearing advertising market in China in the 1950s was broadcast.