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采用文献资料法和社会调查法,对第一节大学生红色运动会的产业化开发进行研究。发现红色运动会产业化开发程度低,主要是因为政府支持力度不够、学校本身不重视,赞助商认识不到位等。对此,提出政府应提高参与度和加大红运会产业化的扶植力度,学校本身要重视对赛事的产业化开发,加强红运会自身建设等。
Using the method of literature and data and social investigation, this paper studies the industrialization development of the first college students’ red games. It was found that the low level of development of the Red Games in industrialization was mainly due to inadequate government support, neglect of the schools themselves and lack of recognition of sponsors. In this regard, the government proposed that the government should increase its participation and increase the industrialization of the Red Swan Games. The school itself should pay attention to the industrialization of the events and strengthen the self-construction of the Games.