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现代职业教育与产业相结合,创建校企合作长效机制,是社会对高等职业教育的要求,也是培养社会应用型、技能型人才的必然路径。目前高职教育创建校企合作长效机制仍然存在一些问题,如体制、组织、师资等方面的问题,本文力图从这些方面,总结石家庄邮电职业技术学院营销与策划专业(数据库营销方向)专业建设创新性经验,探讨高等职业教育校企合作长效机制,以促进职业教育的发展。
The combination of modern vocational education and industry and the establishment of a long-term mechanism of cooperation between schools and enterprises are the requirements of society for higher vocational education and the inevitable path for cultivating social-applied and skilled personnel. At present, there are still some problems in higher vocational education to establish a long-term mechanism of school-enterprise cooperation, such as the system, organization, teacher and so on. This article tries hard to summarize the professional construction of marketing and planning specialty (database marketing direction) of Shijiazhuang Post and Telecommunications Vocational and Technical College from these aspects Innovative experience to explore the long-term mechanism of cooperation between colleges and enterprises in higher vocational education to promote the development of vocational education.