没有人会为平庸买单,即使你低到了尘埃里。差异化,这是一个大家很熟悉的概念,但却也是最重要的升级概念。理论上讲,商业竞争的本质就是为了制造差异化,竞争越激烈商品越多,越需要不断制造差异化。如果没有差异化,我们生产的产品将跟牛魔王身上的牛虱一样雷同,那样的 No one will pay for mediocrity, even if you are low into the dust. Differentiation, this is a concept that everyone is familiar with, but it is also the most important concept of escalation. In theory, the essence of business competition is to create differentiation, the more competitive the more goods, the more you need to create differentiated. If there is no differentiation, the products we produce will be the same as cow lice on the cow devil,