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大众传媒作为社会主义核心价值体系传播的重要途径,承担着使之成为公众普遍接受和奉行的价值观念的重任。但大众传媒在社会主义核心价值体系建设中的影响是双重的:一方面,通过监测功能、组织协调功能、议程设置功能等,有利于社会主义核心价值体系的建设;另一方面,由于在发展中呈现出的过度娱乐化、信息多元化倾向,又会对社会主义核心价值体系建设产生消极影响。如何加强大众传媒构建社会主义核心价值体系的有效性是我们必须认真探讨的问题。
As an important way to spread the socialist core value system, the mass media undertakes the important task of making it a widely accepted and practiced value of the public. However, the impact of the mass media in the construction of the socialist core value system is twofold: on the one hand, the building of a socialist core value system is conducive to the development of the socialist core value system through monitoring functions, organizational coordination functions and agenda setting functions; on the other hand, The over-entertainment and information-diversified tendencies in the past will have a negative impact on the construction of the socialist core value system. How to enhance the effectiveness of the mass media in building a socialist core value system is something that we must seriously consider.