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赛门铁克的“升级收费”事件,像是一根导火索,不管用户愿意与否,有偿服务已经摆在了他们眼前。这是今年必须直接面对的问题,也是必须要过的一道坎儿。对厂商而言,在倡导有偿服务的同时,更重要的是要练好内功。使用“诺顿防病毒2001简体中文版”的用户最近有点烦,因为他们的计算机里经常会出现这样一个对话框:请交纳39元,即能继续订阅为期一年无限次病毒定义更新的升级服务。升级收费,这在杀毒软件行业还是第一次,其反应可想而知。于是,人们不得不面对杀毒软件的有偿服务问题。
Symantec’s “upgrade charges” incident is like a fuse. No matter whether the user is willing or not, paid services are already in front of them. This is a problem that must be directly faced this year. It is also a Kaner that must be passed. For manufacturers, while advocating paid services, it is even more important to improve their internal skills. Users who use the “Norton AntiVirus 2001 Simplified Chinese version” are a bit annoyed lately because they often see a dialog box on their computer: Please pay $39 to continue to subscribe for an unlimited number of virus definition updates for one year. service. Upgrade fees, this is the first time in the anti-virus software industry, its response can be imagined. As a result, people have to face the problem of paid services for anti-virus software.