论文部分内容阅读
保险销售力是在保险商品销售过程中的一种内在推动力,是保险公司市场竞争力的一个重要方面,是保险公司持续发展不可或缺的重要组成部分。本文旨在从营销管理和竞争优势提升的角度,基于市场和保险公司微观环境的研判,分析影响保险公司销售力的几个关键因素,以便更有针对性的改进和提升销售力,创造富有内涵的保险业绩。这对保险公司的市场竞争优势、保险资源的科学利用和保险行业的可持续发展具有现实意义。
Insurance sales force is an inherent driving force in the process of sales of insurance products, an important aspect of the market competitiveness of insurance companies, and an indispensable part of the insurance company’s sustainable development. The purpose of this paper is to analyze the key factors influencing the sales force of insurance companies based on the market and the microcosmic conditions of insurance companies from the perspective of marketing management and competitive advantage promotion so as to better target and improve sales force and create rich connotations The insurance performance. This is of practical significance for the insurer’s competitive advantage in the market, the scientific utilization of insurance resources and the sustainable development of the insurance industry.