近年来,“模式引进”成为中国电视行业发展的关键词。纵观各大卫视,从开始的《我是歌手》、《中国好声音》、《非诚勿扰》,到2013年火遍全国的《爸爸去哪儿》、《中国梦之声》,无一不是从国外引进电视节目模式。面对竞争激烈的电视行业,引进模式确实是一种能相对快速获得收视回报和广告投放的制作方式。但是,有报告显示,模式引进的电视节目因为制作周期过快,同质化严重 In recent years, “mode introduction ” has become the key word for the development of China’s television industry. Throughout the major TV, from the beginning, “I am a singer,” “China is a good voice,” “You Are the One,” to the 2013 fire across the country, “where is my father”, “Voice of China’s Dream,” are all from abroad The introduction of television programs. In the face of a highly competitive television industry, the introduction model is indeed a way of making viewing returns and advertising relatively fast. However, some reports show that the introduction of TV programs in the model has a very high homogeneity because of its production cycle