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记得2001年,中国广告协会学术委员会委员们云集湖南商学院,进行主题为“广告公司的核心竞争力”问题的学术探讨当时,大家形成了基本的共识广告公司的核心竞争力是创意。也就是说,广告公司以创意安身立命,如果没有创意,那么,广告公司必将在这个时代被淘汰。同时,大家也认为,在这样一个时代和发展趋势中,作为广告公司以前作业的内容,被许多其他
I remember in 2001, the members of Academic Committee of China Advertising Association gathered in Hunan Business School to carry out academic discussion on the theme of “core competence of advertising company”. At that time, everyone formed a basic consensus that the core competitiveness of advertising company was creativity. In other words, advertising companies set their lives with ideas, if there is no idea, then, advertising companies will be eliminated in this era. At the same time, we also believe that in such an era and trend of development, as the contents of previous operations of an advertising company, many others