四川人民艺术剧院以积极的态度完成了国有剧院团的转企改制工作。剧院在市场化道路中以艺术生产为根基,以市场为动力,根据剧院的特点,将小剧场演出作为市场试金石,建立传播营销机制,探索出适合剧院特色的发展道路。 Sichuan People’s Art Theater completed the restructuring of the state-owned theater troupes with a positive attitude. In the marketization process, the theater takes the art production as the foundation and the market as the motivation. According to the characteristics of the theater, the theater takes the small theater performance as the touchstone of the market, establishes the communication marketing mechanism and explores the development path suitable for the theater characteristics.