在打造中国广告业的品牌,选择好合适的生态环境及通过资本介入实现广告产业的升级再造,是我们要非常关注的发展趋向。广告业发展的生态环境趋向从全球服务业的发展来看,广告业作为服务业中生产业的发展表现出了特有的规律性。在近20年的发展过程中,生产型服务业都显示出非常清晰的发展规律。 It is a trend that we should pay close attention to in building the brand of China’s advertising industry, choosing a suitable ecological environment and upgrading and rebuilding the advertising industry through capital intervention. The Trend of Ecological Environment in Advertising Industry From the perspective of the development of global service industry, the advertising industry has shown its unique regularity as the development of the service industry. In the course of nearly 20 years of development, producer services have shown very clear laws of development.