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网络是自电视发明后诞生的新兴媒体,伴随着国际互联网的逐渐扩大与网络操作技术的日趋完善,电子商务和网络营销迅速崛起,网络广告投放的步伐也随之加快。各种网络广告通过图文信息的视觉整合,不断推出令人赏心悦目的界面效果,给广大浏览者以强烈的视觉冲击和吸引力。网络广告的优势也越来越被广告主所看好。网络广告也由于其交互直接、反馈及时、覆盖面广、无时空差异、针对性强、便于统计、费用低廉等继电视、广播、报纸、杂志和户外广告之后的又一强势媒体。
Network is an emerging media born after the invention of TV. Along with the gradual expansion of Internet and improvement of network operation technology, e-commerce and Internet marketing are rapidly emerging, and the pace of online advertising is accelerating. Various online advertising through the visual integration of graphic information, has introduced a pleasing interface effect, to the vast number of visitors with a strong visual impact and appeal. The advantages of online advertising is also more and more advertisers are optimistic. Internet advertising is also another powerful media after its television, radio, newspapers, magazines and outdoor advertising due to its direct interaction, timely feedback, wide coverage, no time difference, strong pertinence, easy statistics and low cost.