论文部分内容阅读
鲍德里亚着眼于20世纪40年代以来日益凸显的大众高消费现象,指出当下资本主义社会发展的内在逻辑已经由生产主导转向消费主导。围绕“符号—物”展开的消费逻辑即是消费意识形态。本文以“功能性转化的物”为理论批判的逻辑起点,通过在解放的认识旨趣上揭示消费意识形态的多重外化模式,展现了消费逻辑的实践结构与运作原理,最终阐释消费意识形态控制的实质即符号意指逻辑下的等级区划。消费意识形态的批判分析对于揭示当代资本主义社会消费主体被奴役的处境,从象征性消费的意识形态束缚中觉醒具有现实意义。
Baudrillard focuses on the phenomenon of mass consumption that has become increasingly prominent since the 1940s, pointing out that the internal logic of the current development of capitalist society has shifted from production-oriented to consumer-led. Consumption logic around “symbols - objects” is consumer ideology. This article uses the “functional transformation” as the logical starting point of the theoretical criticism. By revealing the multiple externalization modes of consumer ideology on the emancipation of the mind, this paper shows the practical structure and working principle of consumption logic, and finally explains the consumer awareness The essence of morphological control is the symbolic hierarchy of logic. A Critical Analysis of Consumption Ideology It is of practical significance to reveal the enslavement of the consumer subjects in contemporary capitalist society and awakening from the ideological bondage of symbolic consumption.