乡村旅游者体验行为是乡村旅游者的产生动机,下定决策后在具体实施过程中感受,是乡村旅游者由旅游的心理活动转化为行动的关键环节。随着经济的发展,旅游者的消费活动更加注重消费中的体验,体验满意度则成为旅游者评价旅游活动的重要表现,因此,提高旅游者体验满意度是旅游业发展的重要方面,而如何提高旅游者的体验满意度是需要通过实证分析影响旅游者体验满意度的因素得出的。一、理论基础与模型设定(一)文献综述旅游服务供给方(旅游地)为了旅游业的发展和适 Rural tourists experience behavior is the motivation of rural tourists, make decisions in the concrete implementation process after making decisions, which is the key link of rural tourists’transformation from the psychological activities of tourism into the actions. With economic development, tourists ’consumption activities pay more attention to the experience in consumption, and experience satisfaction becomes the important performance of tourists in evaluating tourism activities. Therefore, improving tourists’ experience satisfaction is an important aspect of tourism development and how To improve the satisfaction of tourists experience is the need to empirical analysis of factors that affect the satisfaction of tourists come to the conclusion. First, the theoretical basis and model set (a) Literature review Tourism service providers (tourist destination) for the development of tourism and fitness