传统观念中,品牌似乎只与普通消费包装产品相关,很多高科技公司并不精于此道,但摩托罗拉是少数例外之一。曾担任摩托罗拉个人通讯事业部下属用户解决方案部的副总经理Rick Darnaby认为:企业越来越多地认识到建立一个良好品牌会受益颇多。过去,我们常在消费包装商品对于品牌的价值上做大量的分析,也通过有品牌的产品与无品牌的产品和低档次品牌的产品进行边际比 Traditionally, brands seem to be related only to ordinary consumer packaged goods, and many high-tech companies do not excel at it, but Motorola is one of the few exceptions. Rick Darnaby, a former vice president of user solutions at Motorola's personal communications division, says businesses are increasingly recognizing that building a good brand can be very rewarding. In the past, we often do a lot of analysis of the value of the brand of consumer packaged goods, but also through the marginal ratio of branded products and non-branded products and low-end branded products