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全行业:网络品牌广告市场7月创新高8月增速放缓根据艾瑞咨询网络品牌广告监测系统iAdTracker的最新数据显示,2014年7、8月份全行业广告投入预估费用分别达31.5和31.1亿元。7月投放环比增长3.8%,再创投放峰值,同比涨幅高达16.6%。高峰之后,8月网络品牌广告市场的增长有所放缓,与去年8月追高增长态势稍有不同,同比上涨9.6%,整体投放规模趋于稳定。行业广告方面,交通类投放自6月缩减后,7-8月呈双月
Industry: Internet brand advertising market in July hit a record high growth slowed in August According to the latest iAdTracker iResearch online brand advertising monitoring system data show that in July and August 2014 the industry-wide advertising costs were estimated at 31.5 and 31.1 100 million yuan. In July, it was up 3.8% MoM, setting the peak for a year-on-year increase of 16.6%. After the peak, the online brand advertising market slowed down in August, slightly different from the chase-up growth in August last year, up by 9.6% over the same period of last year, and the overall delivery volume tended to be stable. In the area of industrial advertising, traffic dropped from June and bimonthly from July to August