域名是网站的地址，具有技术性和标识性的双重特性。从技术角度看，域名只是一种对应于互联网络数字地址的层次结构式网络字符标识，是在互联网中用于解决地址对应问题的一种技术方法。从商业文化角度看，域名作为一种企业经营标识，具有所有商业标识的共性，即能够使消费者区 Domain name is the address of the website, with the dual characteristics of technology and identity. From a technical point of view, a domain name is just a hierarchical network character identifier that corresponds to the digital address of the Internet and is a technical method used in the Internet to solve the problem of address correspondence. From a business culture perspective, domain names, as a corporate identity, have the commonality of all business identities that they enable consumers