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企业核心竞争力的内涵,即是让消费者得到真正好干的,竞争对手不可替代的价值、产品、服务和文化。其中创新是核心竞争力的灵魂,主导产品(服务)是核心竞争力的本质。作者从核心竞争力有两个相互补充的来源、运用波特的价值链分析法来确定企业的核心竞争力、如何形成企业的核心竞争能力、在可持续发展中保持企业核心竞争力长盛不衰四个方面论述了如何造就与强化企业的核心竞争力。
The connotation of the core competitiveness of enterprises, that is, to allow consumers to get really good, competitors irreplaceable values, products, services and culture. Innovation is the soul of core competence, and the leading product (service) is the essence of core competitiveness. The author from the core competitiveness of two complementary sources, the use of Porter’s value chain analysis to determine the core competitiveness of enterprises, how to form the core competitiveness of enterprises, and maintain the core competitiveness of sustainable development Changsheng Decline four aspects discussed how to create and strengthen the core competitiveness of enterprises.