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近年来,科学流言的爆发式增长推动了流言证伪传播项目大量出现,如何评估其传播效果?如何认识新舆论场中科学传播的目标、功能、路径?笔者认为,针对流言进行科学传播,目标不在于具体事实的强力纠错,而是以科学流言为舞台开展持续对话,促进公众与科学这两个语意空间、生活剧本、文化模式不同的世界的意义协调,这也应该成为科学传播的新范式。在此过程中,要重视情境信息、议程设置和科学中介的作用。
In recent years, the explosive growth of science rumor has promoted the appearance of a large number of slander falsification programs and how to evaluate the effects of its dissemination. How to recognize the objectives, functions and paths of scientific communication in the field of new media? According to the author’s opinion, It is not about the strong error correction of specific facts. Rather, it is to carry out continuous dialogue with the scientific rumor as a stage and to promote the coordination of the meaning between the public space and the science, which have different semantic spaces, life scripts, and different cultural models. This should also become a new scientific communication Paradigm. In this process, attention should be paid to contextual information, agenda setting and the role of science intermediaries.