他们是能够对大批人士的思维、情感和行为形成重大影响的人物。因为人类是有文化的生灵,在文化的滋润下生生不息。所以领导人物为了能够有效地影响众多的人,他们首先必须足善于讲故事的高手,而且要讲有文化的故事。领导人物讲故事的方式有两种:一种方式是用语言当着大庭广众,面对面地讲,让人们受到影响;另一种方式是通过具体的事物与人们进行交流,让人们自己去领悟其中的含义。能用第一种方式讲故事的人是直接型的领导人物,他们往往容易被人们认识和记住;用第二种方式讲故事的人是间接型领导,他们往往容易被人们忽略和忘记。领导人物所讲的故事都是他们自己编出来的,反映了他们自己的价值观和理想,如果 They are people who can have a significant impact on the thinking, emotions and behavior of a large group of people. Because human beings are cultural creatures, they are constantly growing under the nourishment of culture. Therefore, in order for leaders to effectively influence a large number of people, they must, first and foremost, be good masters of storytelling and have cultural stories. There are two ways in which leaders can tell stories: one is to use language to speak out of the ordinary, face to face, and let people be affected; the other way is to communicate with people through concrete things to make people understand them meaning. People who can tell stories the first way are direct leaders who tend to be easily recognized and remembered by people; those who tell stories the second way are indirect leaders who tend to be easily overlooked and forgotten by people. The stories the leaders tell are compiled by themselves and reflect their own values ​​and ideals, if