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高科技产品具有其与普通商品所不同的特性 ,其质量随着时间的推移而损耗 ,而且复制成本相对于总开发成本来说相当小。只有针对高科技产品在产品生命周期的各阶段的特点 ,结合传统渠道、电子商务技术的各自优点 ,以科学的模型对营销周期进行分析 ,对不同的阶段采取不同程度的价格歧视策略 ,才能最大化的实现利润和最大程度地抵抗风险。拍卖这种博奕机制在电子商务的条件下成为了一种良好的实现一度价格歧视的方法 ,将在高科技产品的营销过程中发挥出越来越大的作用。
High-tech products have different characteristics from ordinary products, their quality is lost over time, and the cost of replication is relatively small relative to the total development costs. Only for the high-tech products in different stages of the product life cycle characteristics, combined with the traditional channels, the advantages of e-commerce technology, a scientific model of the marketing cycle analysis, for different stages of different degrees of price discrimination strategy, to the maximum Realize profits and maximize risk resistance. The auction, a kind of gaming mechanism, has become a good way to realize price discrimination under the condition of e-commerce and will play an increasingly important role in the marketing of high-tech products.