随着经济社会的迅速发展,我国需要市场营销专业的部门和企业也越来越多,这同时也对市场营销专业的实践性提出了更高的要求。所以为了符合我国社会所提出的对市场营销专业的要求,高校必须要改变过去单一传统的教学模式。本文拟从当今社会高校对市场营销专业教学模式和实践的探索和高校市场营销专业提高实践性所注意的问题两个方面论述高校市场营销专业的实践性教学。 With the rapid development of economy and society, there are more and more departments and enterprises that need marketing specialty in our country, which also puts forward higher requirements on the practicality of marketing specialty. Therefore, in order to meet the requirements of the marketing profession put forward by our society, colleges and universities must change the single traditional teaching mode in the past. This article intends to discuss the practical teaching of marketing major in colleges and universities from two aspects: the exploration of teaching mode and practice of marketing major in colleges and universities of our country and the problems that should be paid attention to in the marketing specialty of higher education.