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在商业社会中需要艺术设计与创作理想的平衡,需要客观与克制,需要借作者之口替委托人说话。本文就广告设计的文化性思考谈谈自己的看法。
In business society, the balance between artistic design and creative ideation needs to be objective and restrained. It is up to the author to speak for the client. This article talks about my opinion on the cultural thinking of advertising design.