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作为奥迪品牌与用户沟通的纽带,全面升级的2016奥迪媒体中心Workshop——奥迪心之旅于9月1日正式开启。通过参观一汽-大众奥迪长春的现代化数字工厂,让嘉宾们感受百年品牌奥迪对于产品品质的执著与非凡的科技智慧;同时,通过专业的试车场、复杂路况的道路试驾,让嘉宾们亲身体验一汽-大众奥迪产品的卓越性能与极致驾控感受。2010年正式启动的奥迪心之旅,是奥迪秉承“进取、尊贵、动感”的品牌价值,为用户打造的一个近距离接触其产品、理念、文化的平台。活动以“旅”为形式,以“心”为核心,为奥迪用户展示奥迪品牌的非凡魅力。今年的心之旅活动全新升级,拥有消夏之旅、深秋之旅、冰雪之旅、亲子夏令营等多个子活动,将进一步搭建品牌与用户间的情感沟通桥梁,增进用户对品牌的认知和理解。
As a link between the Audi brand and users, the fully upgraded 2016 Audi Media Center Workshop - Audi Heart Tours officially opened on September 1. By visiting FAW-Volkswagen Audi Changchun’s modern digital factory, guests are invited to experience the dedication and extraordinary technology wisdom of the hundred-year brand Audi. At the same time, guests are invited to experience the road test drive through a professional test drive and complex road conditions FAW-Volkswagen Audi’s superior performance and ultimate driving experience. The Audi heart trip officially launched in 2010 is Audi’s platform of adhering to the brand value of “enterprising, honorable, dynamic” and creating a close contact with its products, concepts and culture for users. Activities in the form of “Travel ” to “Heart ” as the core, Audi users show the extraordinary charm of the Audi brand. This year’s heart trip will be a new upgrade with many activities such as Summer Excursion, Autumn Tour, Snow Trip, Parent-child Summer Camp and other sub-events, which will further build up an emotional communication bridge between brands and users and enhance users’ cognition and understanding of the brand. .