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随着经济全球化趋势的进一步加强,企业的竞争压力越来越大,加之市场环境的进一步细分,就需要我们对企业的营销活动进行细致的项目化管理,以期给企业带来更好的发展空间。本文主要从项目化管理的重要性入手,指出项目化管理过程中存在的一些不足,并提出相应的建议,希望给企业的项目化管理活动带来一定的帮助。
With the further strengthening of the trend of economic globalization and the ever-increasing pressure on enterprises to compete, combined with the further breakdown of the market environment, we need to carry out detailed project management of the marketing activities of enterprises in order to bring better business Expansion capacity. This article starts with the importance of project management, points out some problems in project management, and puts forward corresponding suggestions in the hope of bringing some help to project management activities.