企业文化是渗透在企业一切活动中的无处不在的东西,是企业的灵魂所在。随着经济全球化的日益深入,国内企业与外资企业的直接竞争日益激烈,企业间的竞争从产品竞争、技术竞争逐步上升到文化竞争的层面,在这样的大背景下,创造、构建有自己特色的企业文化,进而提升企业价值已经成为当前我国企业生存和发展的必然选择。 Corporate culture is the ubiquitous infiltration of all activities in the enterprise, is the soul of the enterprise. With the deepening of economic globalization, the direct competition between domestic and foreign-funded enterprises is increasingly fierce. The competition among enterprises gradually rises from the level of product competition and technology competition to the level of cultural competition. Under this background, we create and construct ourselves Characteristic corporate culture, and then enhance the value of enterprises has become the inevitable choice for the survival and development of Chinese enterprises.