“14年来,我们一直本着‘为中国乃至世界高效农业生产优质水溶性肥料’的历史责任感,在产能增加的同时,不断对产品进行升级换代,并赢得了广大用户的交口称赞。”上海永通化工有限公司总经理石称华骄傲地说。消费者关注高科技产品广告宣传是为了推动产品销售,兼有培育企业品牌的功效。而石称华却提出了永通化工自己的广告营销理念——产品的科技效应。他说:“做广告 ”Over the past 14 years, we have always adhered to the historic responsibility of producing high quality water-soluble fertilizers for efficient agriculture in China and the world. With the increase in production capacity, we constantly upgrade our products and have won praises from customers.“ ” Stone Yong, general manager of Shanghai Yong Tong Chemical Co., said proudly. Consumers concerned about high-tech product advertising is to promote product sales, both cultivating the effectiveness of corporate brands. The stone, however, has put forward its own advertising Yongtong Chemical Marketing Concept - the scientific and technological effects of products. He said: "Advertising