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博客2.0是博客在商业化上迈出的新一步,伴随着博客的迅速发展,在其成为人气急剧膨胀媒体的同时,意味着其作为广告媒介的眼球商机的到来。博客因其自身的个性化、分众化、传播性强等特点,使其蕴藏着巨大的广告价值和商业利益。但博客与BSP(博客服务商)之间的关系决定了博客广告的复杂问题,本文从博客广告角度并结合博客2.0分析了博客的商业化。
Blog 2.0 is a new step in the commercialization of blogging. With the rapid development of blogging, its popularity as a rapidly expanding medium of popularity means that its business opportunities as an advertising medium are coming. Blog because of its own personalized, popular, strong communication and other characteristics, so that it contains a huge advertising value and commercial interests. However, the relationship between blog and BSP (blog service provider) determines the complex issue of blog advertising. This article analyzes the commercialization of blog from blog advertising perspective and blogging 2.0.