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<1>“营销革命”大运重卡2009年10月投产,距今短短1年时间。“大运汽车”已家喻户晓,这首功归于它强势的广告投放以及推动生产力的“营销革命”。欲作产品,先树品牌!大运重卡投入1.5亿巨资广告费塑造强势品牌,在全国重卡领域还是首家。在大运之前,重卡产品的宣传主要针对特定人群开展,各厂家主要选择在专业汽车刊物发布技
<1> “marketing revolution ” Dayun heavy truck put into operation in October 2009, a short span of 1 year. “Dayun Automobile ” has become a household name, this first attributed to its strong advertising and promote the “marketing revolution ”. Want to make products, the first tree brand! Dayun heavy truck into 150 million heavily invested to create a strong advertising brand, heavy truck in the country is still the first field. Prior to the Grand Canal, the promotion of heavy truck products mainly targeted at specific groups of people, the major manufacturers in the professional automotive publications release technology