受众听广播的任何一个节目都有一定思维模式和思维类型。如果说小说、诗歌、散文、戏曲等文艺广播,主要靠形象思维吸引听众,确立节目品牌,那么新闻广播就不仅要有形象思维,更要依靠逻辑思维,吸引听众,确立节目品牌。纵观近十年来的新闻宣传,许多优秀的新闻广播节目就是形象思维 Audience to listen to any broadcast programs have a certain mode of thinking and thinking type. If fiction, poetry, prose, drama and other literary radio, mainly rely on the image of thinking to attract listeners to establish program brands, then the news broadcast not only have the image of thinking, but also rely on logical thinking to attract listeners to establish program brand. Throughout the last ten years of press and publicity, many excellent news broadcasts are the image of thinking