论文部分内容阅读
“TCL”被重新诠释为“The Creative Life”(创意感动生活),即通过对大众生活的敏锐洞察,推出富有创意的工业设计产品,创造令消费者感动的生活。这是TCL诞生26年来对品牌形象做的最大一次革新。
“TCL” is reinterpreted as “The Creative Life,” in which creatively designed industrial design products are introduced to create a consumer-driven life through keen insight into public life. This is the biggest innovation TCL has made over the past 26 years on the brand image.