《中国企业家》2016年第9期特写《当如家撞上冰山》首旅牵手如家,盖头还没揭,就爆出如家旗下北京和颐酒店的“弯弯事件”。事件在网络48小时内持续发酵,14.5亿的阅读量和铺天盖地的指责谩骂似乎要将如家品牌一夜摧毁。中国城市经济的快速发展,各地如雨后春笋般冒出来的快捷酒店就是标志。从2005年到2014年期间,国内经济型酒店总数从522家快速 “Chinese Entrepreneurs” 2016 No. 9 Feature “When the home hit the iceberg” First Brigade at home, hand in hand, the hijab yet to expose, it broke home, such as Beijing Yi He Hotel “bend event ”. The incident continued to ferment within 48 hours of the network, with 1.45 billion readings and overwhelming accusations that it seemed to destroy home brands overnight. The rapid development of China’s urban economy, springing up around the fast hotel is a sign. From 2005 to 2014, the total number of domestic budget hotels has risen from 522