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随着社会的发展和经济的转型,梁平年画传统生存环境瓦解,现已面临消失的困境。鉴于此,本文以保护、传承为前提,提出产业化保护的重要性。同时对梁平年画的品牌建设在保护与发展中的重要作用和具体举措进行了分析。通过以品牌建设为主要方式的产业化保护,有效促使梁平年画融入市场化运作,实现以开发促保护,以保护促发展的良性循环,为传统民间艺术创造一个新的生存空间。
With the development of society and the economic transformation, the traditional living environment of Liang Ping’s New Year paintings collapses and is now facing the dilemma of disappearance. In view of this, this paper puts forward the importance of industrialization protection on the premise of protection and inheritance. At the same time, it analyzes the important role and specific measures of the brand building of Liang Ping New Year in the protection and development. Through industrial protection with brand building as the main mode of operation, it has effectively brought Liang Pinghua into market-oriented operation and achieved a virtuous circle of promoting and protecting development and protecting and promoting development so as to create a new living space for traditional folk art.