喜哉!近年来,大批中国企业终于品牌觉醒,在激烈的市场竞争洗礼中,经历过了重重磨砺后终于明了——塑造强而有力的品牌才是实现企业永续经营的核心利器!壮哉!一霎时,神州大地品牌磨剑声不绝于耳,此起彼伏的品牌大战的枪炮声在企业间打将开来。广告传播、公关融通、赞助提升、代言人亮相、促销激励……各式品牌建设武器纷纷亮相,好一派欣欣向荣的景象!惜哉!投入资金亿万,媒介覆盖大半,感动顾客千千万,稀里糊涂,一朝便将品牌资产分散!体育产品大肆赞助半天,对象不清,烙在顾客心智中的烙印模糊不见;做酒的吆喝着做芯片,做药的非要把啤酒来生产,卖水的要把服装市场占……也不怕牺牲了耗资亿万积累下的些许品牌资产! In recent years, a large number of Chinese enterprises have finally awakened their brands and finally learned of it in the fierce competition in the market after experiencing a lot of sharpening - shaping a strong and powerful brand is the key weapon for realizing the sustainable development of enterprises! For a moment, Divine Land brand grinding sword heard endless, one after another of the brand-name war between the guns opened up in the enterprise. Advertising spread, public relations facilities, sponsorship, spokesmen, promotional incentives ... ... all kinds of brand building weapons have appeared, a group of thriving scene! Unfortunately, the funds invested hundreds of millions of media coverage most of the moving customers tens of millions of sleepwalk, Once the brand assets will be dispersed! Sports products wanton sponsorship for a long time, the object is unclear, branded in the customer's mind blurred; do wine shouting to do the chip, the medicine must be beer to produce, sell water to The apparel market accounted for ... not afraid of sacrificing the cost of hundreds of millions of accumulated under the brand equity!