我国的钓具市场上．进口钓具占了相当的比例。在广大钓友了解、认识、选用进口钓具的过程中，外国钓具企业在中国的代理商们起到了积极、有效的作用。但是纵观现今进口钓具的经销现状，还是存在一些亟待完善的地方。做好这些完善工作，外企在中国的总代理商应当也确能起到关键 China’s fishing tackle market. Imported fishing tackle accounts for a considerable proportion. In the process of understanding, understanding, and selecting imported fishing tackles, the foreign fishing tackle companies’ agents in China have played an active and effective role. However, looking at the current distribution situation of imported fishing tackles, there are still some areas that need to be improved. To do these perfect jobs, the general agent of foreign companies in China should also play a key role