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本文将通过对高校市场营销专业实训课程开展的现状及存在的问题进行分析和梳理,对基于能力培养的应用型本科市场营销专业实训课程的开发模式提出自己思路和发展路径。
This article will analyze and sort out the status quo and existing problems of the course of marketing professional training in colleges and universities, and put forward my train of thought and development path for the practical training course of applied undergraduate marketing based on ability training.