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地球静止轨道通信卫星具有大覆盖的特性,凡是卫星覆盖范围内的地区,都是卫星运营商的潜在市场。从目前国内在轨通信卫星波束的设计上看,C频段有效载荷基本都是全球覆盖,而Ku频段的波束除覆盖中国以外,多颗卫星携带了针对特定市场的波束,如覆盖中东、非洲、印度尼西亚等地区的波束。另外,大多卫星都设计了Ku频段点波束,其目标市场也大多是境外客户。从市场角度看,上述地区都是卫星通信需求较活跃的区域。在这些境外市场,卫星运营业竞争异常激烈,参与竞争者有其本土的卫星运营商,还有一些区域的或全球的卫星运营商。
Geostationary communications satellites with large coverage characteristics, any satellite coverage area, are satellite operators potential market. From the current domestic design of orbital communications satellite beams, the C-band payload basically covers the whole world, while the Ku-band beams cover a specific market except for China. Beams covering the Middle East, Africa, Indonesia and other regions of the beam. In addition, most of the satellites are designed Ku band spot beam, the target market is mostly overseas customers. From a market perspective, these areas are the areas where the satellite communications needs are more active. In these overseas markets, there is fierce competition in the satellite operations industry, with competitors participating in their own local satellite operators and some regional or global satellite operators.