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中国广告业的发展,离不开广告人才的储备,作为培养广告专业人才的基地,高校广告教育一直是备受业界关注的领域。从第9期开始,本刊推出“中国广告院校行”专题,以展现中国广告教育的现状。这一期,我们介绍的是厦门大学广告学专业。厦门大学新闻传播系广告学专业,是国内第一个广告专业,创办于1983年;1984年开始招收本科生;1995年在国内率先招收广告方向的硕士研究生。迄今为止,已经为中国广告界输送了500多名优秀本科毕业生,60多名优秀硕士毕业生。这些学生分布在全国各地,成为广告公司、媒体广告部门、企业营销部门的中坚力量或主要负责人。1988年以来,通过进修方式,厦门大学新闻传播系已为国内兄弟院校培训了大量的师资力量。其中,许多教师已经成为各兄弟院校的广告学科带头人。目前,厦门大学广告学专业教师有陈培爱、朱月昌、朱健强、黄合水、赵洁、张国才、罗萍、曾晶、周雨、雷莉等10人,其中有4位博士,多数教师具有10年以上的教学经验。现有广告学专业本科生近200人,研究生100多人。
The development of China’s advertising industry can not be separated from the reserve of advertising talents. As a base for training professionals in advertising, advertising education in colleges and universities has always been an area of concern to the industry. Starting from the 9th issue, we published the topic of “China’s advertising institutions and universities” to show the status quo of China’s advertising education. This issue, we introduced the Xiamen University advertising professional. Department of Journalism and Communication, Xiamen University, advertising major, is the first advertising professional, founded in 1983; 1984 began to recruit undergraduates; in 1995 in the country first to recruit advertising direction of master’s degree. To date, more than 500 outstanding undergraduates and over 60 outstanding master graduates have been delivered to China’s advertising industry. These students are distributed all over the country and become the backbone or chief responsible officer of advertising agencies, media advertising agencies, and corporate marketing departments. Since 1988, through the mode of advanced study, the Department of Journalism and Communication of Xiamen University has trained a large number of teachers for domestic brother colleges and universities. Many of these teachers have become advertising advisor leaders at sister schools. At present, there are 10 professors specializing in advertising in Xiamen University including Chen Pei-Ai, Zhu Yue-chang, Zhu Jian-qiang, Huang He-shui, Zhao Jie, Zhang Guo-cai, Luo Ping, Zeng Jing, Zhou Yu and Lei Li, among whom 4 are doctors and most teachers have 10 years Teaching experience. Existing advertising professional undergraduate nearly 200 people, more than 100 graduate students.