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编者按:近期,《人民日报》和新华社“中国网事”官方微博风生水起,增添了不少业内人士信心——传统媒体也可以做好新媒体!虽然在微博平台上取得一定成功,但还有不少问题亟待研讨与解决:传统媒体与官方微博间风格与定位的差异尺度该如何把握?微博在赚人气的同时有望赢利吗?如何平衡传统媒体自身与微博平台的关系使之良性促进?本
Editor’s note: Recently, the People’s Daily and Xinhua News Agency “China Net Things ” official microblogging breeze, adding a lot of confidence in the industry - the traditional media can do a good job of new media! Although microblogging platform But there are still many problems to be discussed and resolved urgently: How to grasp the difference between the traditional media and the official microblogging style and positioning? Weibo is expected to make money while making profits? How to balance traditional media with itself The relationship between microblogging platform to make it benign to promote this