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随着本土企业的不断成长,外资品牌在中国挖掘机市场昔日那种“一马平川”的局面早已不再。国家宏观调控的不断深入、信贷紧缩、房地产行业以及高铁投入的大幅缩水,对参与者提出了更高的要求。日立建机(上海)有限公司副总经理小桥优辉回顾2011年市场时说道,“2011年外资品牌挖掘机的总销量接近9万台,其中日立建机销售了11200多台,6 t以下的小挖总销量约16400台,日立建机共销售了2100台。液压挖掘机市场需求同比下降了10%左右。”在他看来,虽然日立建机总体成绩较2010年取得了不错的增长,但仍未能达到之前所定的目标。
With the continuous growth of local enterprises, foreign brands in the excavator market in China, the old kind of “flat” situation has long ceased. The continuous deepening of macroeconomic regulation and control, the credit crunch, the drastic shrinkage of the real estate industry and the investment in high-speed rail have set higher demands on participants. Hitachi Construction Machinery (Shanghai) Co., Ltd. Deputy General Manager Hideki Yoshitaka review 2011 market, said, “In 2011 the total sales of foreign brands of excavators close to 90,000 units, of which Hitachi Construction Machinery sales of more than 11200 units, 6 t The following small dig total sales of about 16,400 units, Hitachi Construction Machinery sales of 2,100 units in total. Hydraulic excavator market demand fell by about 10%. ”In his view, although the Hitachi Construction Machinery overall score compared with 2010 achieved good Growth, but still failed to meet the previously set goals.