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如果说微博改变了人们获取信息的方式,那么,微电影则改变了人们讲述光影故事的方式,更成为品牌营销的新据点。必须说,服装行业是个愿意追逐新事物的行业。如今,微电影正作为重要的品牌传播和营销方式在行业中大行其道。无论是服装品牌,还是产业集群,好像一下子都看中了微电影身上的魅力,频频曝光。那么,如何看待这股热潮,微电影之于服装行业价值何在?实际操作中如何掌控?这之中,可能需要一些冷思考。什么是微电影?要真正了解微电影的价值与功用,首先要做到追根溯源。为什么微电影是这个时代的产物?应该说,高科技和互联网的发展所形成的社会化媒体平
If microblogging changed the way people access information, then micro-film has changed the way people tell the story of light and shade, but also become a new brand marketing point. Must say that the apparel industry is a willingness to chase new things in the industry. Nowadays, micro-movies are gaining popularity in the industry as an important brand communication and marketing method. Whether it is clothing brand, or industrial clusters, it seems like all of a sudden fancy the charm of micro-film, frequent exposure. So, how to treat this boom, what is the value of the micro-film in the apparel industry? How to control the actual operation? Of this, you may need some cold thinking. What is a micro-film? To truly understand the value and function of micro-film, we must first trace its roots. Why micro-film is the product of this era? It should be said that the development of high-tech and the Internet formed by the social media