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目前的营销策划课程正如火如荼的进行着改革,但是我们也面临无数问题。只有坚持课程改革的两大基础原则,即引导课堂教学和市场需求相对接;教学理论和实践双管齐下。对此,改革中我们认为应该立足现实,做有市场实践需求的课程改革。要让营销策划的用人单位满意我们培养的人才,我们还需要对教学课程进行改革和营销策划实践的活动进行改革。
The current marketing planning course is in full swing for reform, but we also face countless questions. Only adhere to the two basic principles of curriculum reform, that is, to guide the classroom teaching and market demand relative; teaching theory and practice two-pronged approach. In this regard, we believe in the reform we should base ourselves on the reality and do a course reform that meets the needs of market practice. To make the employer of marketing plan satisfied with the talents we train, we also need to reform the teaching curriculum reform and marketing planning activities.