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我国彩电行业在经过6年的价格战洗礼之后,中低端彩电市场日趋饱和,利润空间不断下压、企业在微利边缘求生存、求发展。2002年,彩电企业在调整中逐步走向理性回归,各企业在中低端市场逐渐放弃了价格战,寻求新的利润增长点,纷纷转向高端市场。然而,好景不长,彩电龙头企业频繁将高端产品价格下调,大有再打价格战之势。如2002年7月,TCL在高端市场率先降价,发起“7月价格风暴”行动,将40英寸的PDP
After 6 years of price war in China’s color TV industry, the mid-to-low-end color TV market is becoming saturated and profit margins are constantly under pressure. Enterprises seek survival on the edge of margins and seek development. In 2002, the color TV enterprises gradually moved toward rational regression in the adjustment period. All enterprises gradually gave up their price wars in the mid- and low-end markets and sought new profit growth points, all of which turned to the high-end market. However, the good news is not long, the leading color TV enterprises will cut the price of high-end products, a great price war again. As of July 2002, TCL first cut prices in the high-end market, launched the “Price Storm in July” action, the 40-inch PDP