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邮购本刊所荐图书,可从邮局直接汇款至本刊编辑部邮购地址:河南省郑州市农业路外商公寓6号楼1单元5楼《名人传记·财富人物》编辑部购书热线:0371-56617937作者:菲利浦·科特勒《营销管理》国际公认的营销学圣经,也是国内引进的最高水平的营销学经典教材。营销需要管理,营销人同样需要《营销管理》,没有管理的营销就是盲目的营销,其结果注定是失败。如何理解营销观念和营销价值,锁定顾客和目标市场,营销组合,关系营销等等,是《营销管
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