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本文从旅游地理学的角度，简要回顾并总结了我国80年代以来关于区域旅游规划思想的发展和演变，认为在经过资源导向的旅游规划和市场导向的旅游规划之后，开始出现一种新的以旅游地形象为导向的规划思想。作者探讨了这种新规划思想产生的社会背景，认为旅游规划思想的演变，反映出规划师对旅游者的认识发生着从“大众”、“分众”到“受众”的转变，作者预测信息和传播时代的旅游规划将以“受众”为核心概念．而旅游地形象的基础研究将成为未来旅游规划的理论依据之一。
This article briefly reviews and summarizes the development and evolution of the thought of regional tourism planning since the 1980s from the perspective of tourism geography. It is believed that after the resource-oriented tourism planning and market-oriented tourism planning, a new Tourist destination image-oriented planning ideas. The author explores the social background of this new planning thought. He thinks that the evolution of tourism planning thought reflects that the planner’s understanding of tourists is changing from “mass” and “audience” to “audience”. The author predicts that the information and Travel planning in the era of communication will be the “audience” as the core concept. The basic research of tourism image will become one of the theoretical bases for future tourism planning.