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微信作为移动信息浪潮下的一种流行的、时尚的新文化用品,已经迅速地占领了“指尖时代”的市场。随着微信的普及、功能的扩展,水平的提高、使用人群的加大,已经成为了包括大学生在内的大多数群体的社交载体,影响着人们的工作和生活。怎样借助微信这一社交平台提升高校大学生的思想政治教育工作,成为了高校思想政治教育者们深思的问题。本文重点讨论在微信的信息时代下,不断创新大学生思想政治教育工作,从而达到具有吸引力、实效性、感染性和有效性的显著效果。
As a popular and fashionable new stationery under the tide of mobile information, WeChat has rapidly occupied the “fingertip” market. With the popularization of WeChat, the expansion of functions, the improvement of the level of use, and the increase of population, it has become the social carrier of most groups including undergraduates, influencing people’s work and life. How to promote the college students’ ideological and political education through the social platform of WeChat has become a question that the ideological and political educators in colleges and universities think deeply. This article focuses on continuously innovating undergraduates’ ideological and political education under the information age of WeChat, so as to achieve the remarkable effect of being attractive, effective, infectious and effective.