论文部分内容阅读
在市场竞争日益激烈,客户需求多样化、个体化的今天,企业如何提高市场应变能力就迫在眉睫。企业要拓展市场,在市场中占有一席之地,关键在于自己的产品质量要过硬。当企业确定了产品的市场定位后,最关键的就是如何让用户认识产品价值、接受产品、信任产品,从而促进用户购买。与此同时,企业要挖掘国内外同类产品的优势,取长补短,完善产品性能,使之“知己知彼、百战不殆”。下面谈谈本人认为能在市场竞争中脱颖而出的几点想法:第一步:明确目标质量是企业之本,这是不争的事实。我们应该明白质量好坏
In an increasingly competitive market, diversified customer needs, individualized today, how companies improve market resilience is imminent. Enterprises to expand the market, a place in the market, the key lies in the quality of their products to be perfect. When the enterprise determines the product’s market positioning, the most crucial thing is how to make users recognize the value of the product, accept the product, trust the product, thereby promoting the user to buy. At the same time, companies should tap the advantages of similar products at home and abroad, learn from each other to improve product performance, so that “know ourselves, know yourself ”. Here to talk about I think in the market competition come to the fore a few ideas: The first step: a clear goal of quality is the enterprise, this is an indisputable fact. We should understand the quality